Many online shoppers may enjoy the convenience of ordering whatever they like while in the comfort of their own home, but that does not mean that there is no room for the personal touch even for online-only businesses.
For years, e-commerce personalization has meant showing customers a list of possible purchases based on browsing and shopping habits. Yet, how often do our shopping habits change, even on a whim? A new purchase might spark future purchases of the same type, or a new hobby will create a whole new set of spending habits. The core of AI technology is the ability to learn. A swift learning curve is essential when it comes to keeping up with the ever changing trends of online shopping and personal taste.
With AI technology, businesses can also start moving away from the stereotype of an “ideal consumer” and base their products and marketing around specific individuals. This form of ecommerce personalization has the ability to give the shopper the sort of one-on-one attention that used to be found only in a small retail shop where you would know every buyer who came in and what they like best.
In recent studies, over half of online shoppers want personalized recommendations for what they should buy, and stated that they are more likely to return to a website that provides such a feature. It speeds up the shopping experience and is more likely to give them what they actually want. From a business perspective, that means higher conversion and a better sales report.
The AI e-commerce personalization can also be used for marketing purposes, displaying sales and new products to the customers most likely to be interested in a particular promotion. That drives up the effectiveness of such sales, and makes the customer happier to have a great deal on products or services that they can enjoy.
Many types of AI software can be run without slowing down the website, while still providing reams of valuable data about an individual shopper’s habits. The flexibility and capacity to learn means they can work with any sized online business, adapting and growing with the company.
By giving millions of possibilities for home screens and shopping ideas, AI-driven personal recommendations are a growing part of a commerce experience that is increasing online. Yet just like in any small business where customers are known by name, personalization goes a long way towards improving satisfaction.