Doe Deere is the founder of the Lime Crime Makeup line. Born and raised in Russia, she is truly an individual who expresses herself through her use of bold color. This reflects her strong personality and values, and allows her to be herself. Doe Deere hopes that her makeup line as well as her story will inspire others to do the same. If they have a dream, she wants them to go after it. Originally aspiring to be a musician, Deere believes in uniqueness and individuality. She lived in New York for several years, and attended New York University’s Fashion Institute of Technology.
Doe Deere believes that no one should ever give up on their dreams. She feels that you should utilize what you love, and her philosophy regarding her love for bold makeup colors was that if she could find it, she would make it. That’s exactly what she did in 2008. The products became popular, and thus began the creation of the Lime Crime.
Available online, the Lime Crime offers vegan and cruelty free products for lips, eyes, face, hair and nails. Because of Doe Deere’s ever changing looks through the use of different colors, the website uses the phrase “Make Me a Unicorn”.
It doesn’t matter if you want pink or purple hair, blue nails or green lips, the Lime Crime will have the products you are looking for to express your individuality. The mission of the Lime Crime is to revolutionize makeup. They realize that the same look or color palette won’t work for everyone, and everyone should be free to create the look that they want.
Doe Deere believe in being hardworking and ambitious and never giving up on what you want. She believes that through this determination, you can achieve anything, which is how her company was created. Doe always felt that she was different, and it was when she finally felt that she found her place in the universe that she became successful in the makeup industry. Utilizing her passion for color and her strong mindset, she achieved what she wanted and became a success at doing it.