A Bustle.com Exclusive Experiment of WEN’s Cleansing Conditioner

In her article, “I Used Cleansing Cleansing Conditioner On My Fine Hair & Here’s What Happened,” Emily McClure, a content writer for Bustle.com — a media source like Facebook, but for women — takes the reader through a 7-day personal experiment using a hair care product from WEN by Chaz Dean. Emily described her hair as being fine and thin. Therefore, she decided the most appropriate cleansing conditioner formula to try during the experimentation should be Fig. The Fig conditioner seemed to guarantee the most appealing results — which were “hair moisture, bounce, and shine.” Other Wen formulations include Sweet Almond Mint, Pomegranate, Lavender, and Cucumber Aloe, to name just a few from the eclectic collection.

Upon outset of her unofficial week-long trial, she reported immediately being put off by the amount of conditioner recommended for use. The bottle’s label advises that for short hair a person should get 10-16 pumps from the non-aerosol pump container, 16-24 for medium hair and 24-32 pumps for long hair. In one of the several photos she provided throughout her piece, she showed an image of what her average shampoo amount looks like against a picture of WEN’s recommendation for their product. Comparatively, the suggested Wen amount appeared to be 4 to 5 times more product than the amount of shampoo she would regularly use on her medium-length hair.

Conditioner measure aside, Emily seemed ecstatic about the look and feel of her hair after using the cleansing conditioner. After each wash, she described her hair as being soft, shiny and bouncy all seven days. She did, however, give an account of having some minor discouragement. Emily said that her hair seemed to become greasier far sooner than usual. Upon waking, after washing her hair the night before, she claimed to have pomade hair. Washing in the morning, on the other hand, kept her hair luxurious and silky all day. Her final good word was that the WEN cleansing conditioner worked best for individuals who were ambitious about showering and styling every morning and not those who are “slightly lazier.”

WEN by Chaz Dean (http://chazdean.com/) hair care products are offspring of Chaz’s personal ideology — which is to remain natural, holistic and healthy in life. With over a two-decade belief that the iron of traditional shampoos, as well as, detergents and astringent chemicals, are damaging to hair, WEN offers a cleansing conditioner instead — along with styling creams and texturing sprays.

The cleansing conditioners come in an assortment of formulas — some of which are seasonal — that are an all-in-one cleansing treatment for all types of hair. The conditioner was created to replace not just a person’s everyday shampoo, but also the standalone conditioner, deep conditioner, leave-in conditioner, and detangler. Need Wen? Order online directly from the Wen.com website.