The Traveling Vineyard works on the notion that customers are delighted to purchase a commodity that they have tried and tested. The firm uses wine consultants to display their wine in private tasting parties.
After wine tastings, the wine professional then takes the clients through the catalog with the aim of advising them on the best wine appropriate for their need. The wine consultants are first trained on the types of products that the firm offers, which include white wines, red wines, and sweet & fizzy wines.
The wine experts are then given a success kit for a small fee, and they set out to start the sales and marketing journey. Besides wines, The Traveling Vineyard also offers beers, wine accessories, and spirits.
Social Media Usage
The Traveling Vineyard understands the impact of social media in marketing and advertising for any business. Their Facebook page and Twitter are filled with displays of their products. The firm also puts up educative posts with important topics that enlighten their followers on their products. In a bid to encourage more wine consultants to join the network, as well as the existing ones to work harder, Traveling Vineyard displays pictures of winners of various awards during the awards ceremony.
What One Stands To Gain
With the direct sales approach and the consumable nature of wines, the products sell out very fast, allowing wine consultants meet sales targets without major hustles. This, in turn, earns them rewards, and they move up the ladder in a short time. This arrangement translates to mean that wine consultants have the ability to determine their positions and earnings in the company. Since it is not a fixed schedule kind of work, it allows the wine consultants some flexibility in their time. The firm rewards hard work with various gifts, including free vacations.
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