EOS Lip Balm is an outstanding company that has designed one of the most refreshingly simplistic beauty and lip care creations currently known to man. Taking careful notice of the individuals most interested in purchasing lip balms, EOS decided it was about time to make a product for those very people through a simple pastel egg shaped lip balm that utilized attracting five of our most commonly referenced senses; hearing, taste, smell, touch, and sight.
Craig Dubitsky decided he wanted to take inspiration from lip balm buckets that were being sold in the most rad shopping places young women and girls were spending at during that time; Limited Too, Claire’s, Bath & Body Works, and especially Delia’s. Wanting something similar, but more hygienic than a pot that one would literally have to smear their finger in every time they wanted to apply a fresh coat of lip balm, Dubitsky of evolutionofsmooth.com
decided to make an egg with rounded balm inside that simulated that of an egg yolk. But of course, he couldn’t design it to actually look like a real egg with white and yellow colors because that was too obscure, so he simply took to a refreshing pastel palette and scents to match that not only smelled like sweet mint and vanilla bean but tasted like them too,
One of the most satisfying features of Dubitsky’s yummy lip balms was the soft, smooth plastic feel that would vocally click into place with a snap upon closing the dome. EOS Lip Balm knew all too well that it needed to entice it’s customer base, and with that accomplished clap after every use EOS Lip Balm totally succeeded in filling a gaping hole in the market. Today they are one of the biggest lip care companies that leave smiling faces with every sale. EOS products are available online on ulta, Amazon and on the Evolution of Smooth website.