Fabletics has made a major impact in the fashion industry. Given that it has not only capitalized on a growing trend in business but has also influenced it, one must wonder what the purpose is behind Fabletics, Fortunately, there is a great ambition that comes with Fabletics. As a matter of fact, Fabletics is only a small part of the overall ambition of the TechStyle Group. One of the major goals of Fabletics is to not only change the way clothes are marketed and sold, but also change the way the clothes are designed and manufactured. The aim is to bring something positive into the fashion industry.
When people look at the fashion industry, the critical eye will find so many things wrong with the industry from the ethics to the quality of the item. When people buy cheap clothes, either they are very basic or they are not durable. The price of the product will show in many different ways. For instance, there are clothes from companies that are good at keeping up with the trends, but they will fall apart before the season is over. This is especially bad for fashion retailers that have more seasons than usual.
Fabletics makes sure to focus more on the quality and the ethics. It is also doing everything it can to change the image of the fashion industry. The TechStyle Group is hoping to change the perspective of the fashion industry from being only about clothing and accessories to being about something more ethical and fulfilling.
One way that people can describe Fabletics is that it is fashion with a cause. The cause for Fabletics is health. The team behind the brand want to inspire healthier habits. At the same time, there is encouragement for a self acceptance no matter the body size and shape. Even though Fabletics and TechStyle has made such a huge leap, this is only one of the first of many steps to come in the fashion industry. One thing that is certain is that many designers are doing everything they can to change the industry in ways that attract more people.