The Outstanding Marketing Approaches that are utilized by Fabletics

Fabletics is a reputable athleisure wear brand that has been making and retailing top-notch products for the past four years. Kate Hudson joined efforts with the Adam Goldenberg and Don Ressler in the establishment of the company in 2013. The business is currently worth millions of dollars and has dominated the fashion sector in the United States. The total revenue that has been collected by Fabletics since inception is more than $235 million. All the products that the company customizes are stylish, trendy, and affordable to its customers. Fabletics products are sold at approximately half their average price on the market. Hudson has been utilizing online clients’ reviews in the establishment of the company’s business strategies. Research indicates that most Americans can access the internet, and therefore, they depend on its information whenever they want to acquire new products. Crowdsourced reviews are considered as reliable by over 80 percent of internet users.

 

Many businesses that have been successful allow their customers to write reviews about their products or services. The comments are quite useful since they allow new clients to get the real reputation of a specific brand. Companies that have established a remarkable reputation are likely to attract many new shoppers. The relationship of any business with the consumers has a great impact on the revenue that it collects. Brands that attract positive reviews from the customers are also rated well by most of the worlds trusted search engines. People are motivated to try new products that have positive online reviews.

 

Fabletics utilizes excellent strategies that have enabled it to have more than 85 percent return customers. The client loyalty that the firm enjoys can be attributed to its remarkable customer service. The athleisure firm has also been getting referrals from consumers of its products, and this has helped in increasing the number of individuals who use its subscription plan. Many people have been visiting review sites to get information about various brands in the past couple of years. This indicates that consumer behavior has changed and people have started to put their trust in crowdsourced reviews more than advertisements. The administrators of Fabletics understand the importance of the comments that are given by their clients, and they have been using them to transform products.

 

Kate Hudson’s efforts have helped in growing Fabletics into one of the leading athleisure wear retailers in the United States. The company appointed her as its face during inception, and she has significantly assisted in developing it into a top brand. Hudson informs the public on products that are offered by Fabletics through several short clips that she makes with her phone and posts on social media pages. She is also part of the company’s administration team that has helped in developing its outstanding business strategies. The Fabletics brand has been built by its excellent marketing approaches and the affordability of its products. It sends monthly newsletters to its clients to inform them about the latest products in the market. The company has increased the number of customers that it reaches by investing in over 30 physical shops.